August 9, 2007

How YouTube Changed the Election

Flash forward to the election count for 2008... did YouTube matter? Yes, you betcha'. How? Here's some of the tangible ways YouTube changed the 2008 United States presidential election:
  • Accountability. If you make mistakes now, made mistakes then, or are making mistakes in the future, YouTube will be there to illuminate them. In living color, on replay, and on demand.
  • Real questions. YouTube brings the power to the people. Voila, a format for average Joe to ask questions of the candidates, and let their voice actually be heard. MDG's still a little bit frightened by the man with his pet gun, asking questions on gun control, but hey, power to the people.
  • Greater media reach. YouTube's acquisition by Google makes it financially injected, and poised for pole position.
  • It came at you fast like a spider monkey. Suddenly the masses, along with the candidates realized, YouTube does matter. It matters a whole lot. It happened a bit fast, like the clip at which Rob and Big, Meaty and Mini Horse are growing on us, but that's cool and the gang, yo.
  • It connected with you on a different level than traditional media like television, radio & newspapers.
Here's just one of the many YouTube presidential 2008 clips already out there, titled "Vote Different". This great mash-up video is created by Philip de Vellis, we're lovin' the 1984 reference at the end:



Note: Don't try and watch this YouTube clip over dial-up. That's not a good thing.

Claude's predicting a winner at this junction in the race. True, it's early on, and there's a whole lotta campaigning and speaches and fund raising up the wazoo left to be done, but Claude's going with Barack Obama for 2008. It wasn't the Obama girl YouTube video that got us, just for the record, but we're behind you all the way. Go Barack, you already got our vote!

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